Man branding a cow.
I don’t mean what cowboys do to their cows!

I’ve been thinking a lot about this subject. I keep reading at different places that, as an author, I must create a brand. I have never quite understood what this means. After doing some research, I think I discovered a possible explanation.

I may be wrong, but it sounds like making my work into a series or writing about a world that I created to write my stories in.

Why would I want to do this? I know it helps generate sales, because readers get attached to your world and your characters, but I’m not really into writing about the same characters in one series indefinitely like so many authors do.

Book collection with series.
Book 1, book 2, book 3, book 4, book 5, book 6, . . .

I have so many ideas, and many are not in the same genre. I have a comedy in mind, several horror stories, and a steam punk adventure. Let’s not forget my current publication, Assassin Marked, a science fiction crime novel, and my soon-to-be-released dark fantasy, The Unfettered Child.

As I pondered this, I turned to one of my favorite authors, Stephen King. Everyone knows him as a horror writer, but he isn’t really. He has written many different genres, although I don’t know that he has written any space operas (he could have, but I don’t know of any).

It’s Stephen King Time

I know at this point in his career Stephen King’s brand is his name. I know I’ve picked up many of his novels just because of his name. However, if we really think about it, Stephen King does have his own world he writes in. It’s earth, but it’s this strange and twisted sort of earth with many different realities within it.

Anyone who has read his novels knows that a good majority of them, if not all, are tied together in some way or another. He has a recurring villain, bits and pieces of The Stand show up in The Gunslinger, as does a creature like the one in It. His towns in Maine show up time and time again, with incidents being mentioned by this character or that.

One of my favorite novels, Insomnia, ties in to It and others (I can’t think of the titles right now).

Anyway, I started to think. I have this world that Samara and Orin’s story takes place in (my protagonists in The Unfettered Child). I have these characters, and other characters too. Abdhul Havelle, Sigmia, Illtud, Nikolai, Zayra, and let’s not forget Priestess Samara, who saved baby Samara’s life. These characters could have adventures of their own.

My editor also pointed out that I could have my other stories tie into the world somehow, although I have no desire to tie The DuFonte Chronicles to my world, as those stories come from our very own Earth in some terrible version of the future.

Maybe I’ve missed the meaning of “branding.” What do you guys think?

~Michael C. Sahd

If you are unaware of who Paul Burt is, you’re about to learn. How? Well, he narrates Assassin Marked. That’s how. Of course, you can also find out more about him at his website, or by clicking his name above or the image below.

Paul Burt
Paul Burt

If you’re wondering how I met Paul, it was on ACX, a website to help authors connect with voice actors. I auditioned a few voice actors, and I liked Paul’s reading the best out of the bunch. I feel he most accurately captured the noir style I was going for with Assassin Marked.

Those of you that have read Assassin Marked know that a good portion of the story is written from the point of view of the female protagonist, Victoria Maruska. I feel that, as a male, it is very difficult to portray a female’s voice when reading out loud. Many men give the female voice a high falsetto that is really awful to hear. Paul Burt managed to pull off Victoria without the falsetto, and it was pretty good. The only way it could be better would be if a woman had read it (but then Damian’s portion would have suffered, haha).

I’m really excited to see how well my readers like the audiobook. To get a copy of the audiobook, you can click here and sign up. Just think, now you can listen to Assassin Marked while driving or while waiting for an appointment! Even though it the audiobook was only released this afternoon, people have already ordered it. I can’t wait to hear their feedback!

Here is a sample of Paul Burt reading the book:

Assassin Marked Audio

I hope you’re as excited as I am. If you get it, please let me know what you think in the comments below.

That’s all for now.

~Michael C. Sahd